Under Armour (NSYE:UA) announced today a multi-year partnership with basketball phenom, Brandon Jennings. The newly formed relationship reinforces Under Armour’s mission to become the world’s number one performance athletic brand and underscores its growing commitment to the sport of basketball.
The signing of Jennings comes on the heels of the brand’s recent announcement that it would outfit the University of Maryland mens’ and women’s basketball teams head-to-toe next year. Under Armour also sponsored the third annual Boost Mobile Elite 24 high school basketball showcase this past summer as well as the sponsorship of the Capital Classic last April.
Jennings, widely regarded as one of the most electrifying and charismatic point guards in the nation, is making history as the first U.S. high school player to immediately pursue a professional basketball career overseas before becoming eligible for the 2009 NBA Draft. Jennings recently signed with Pallacanestro Virtus Roma of the Italian pro league.
“We are proud to welcome Brandon Jennings as the first Under Armour basketball athlete,” said Kevin Plank, Under Armour, Chairman and CEO. “He is an extremely talented and fearless player with the skill set to become a game-changer internationally. Brandon’s attitude and his dedication to hard-work make him the ideal athlete to represent the Under Armour brand.”
As the most prolific single-season scorer in the history of basketball powerhouse, Oak HillAcademy, Jennings averaged 35.5 points, 7.5 assists, 5.0 rebounds and 4.0 steals per game in his senior year of high school. His on-court performance earned him a number of high school basketball’s most prestigious awards including the 2008 Naismith High School Basketball Player of the Year, 2007-08 Gatorade Player of the Year – Virginia, 2008 Parade Magazine Player of the Year and 2008 EA Sports Player of the Year. In addition, he led his 2006-2007 team to a 42-0 record and a No. 1 ranking in the USA Today Super 25 national rankings.
“I am extremely excited to be the first athlete selected to represent Under Armour Basketball,” said Jennings. I’ve always prided myself on being one step ahead of the pack and true to my beliefs like my journey to play professionally in Europe. I look forward to my role as a global ambassador for Under Armour basketball.”
“Brandon has the ability to perform at the highest levels and the personality to capture the imagination of the public,” said basketball advisor to Jennings, Sonny Vaccaro. He is without a doubt one of the most driven players that I have ever watched and by choosing to play in Europe as a high school player, he is doing what no other basketball player has ever done. This will go down in history as a landmark decision…. from Compton to Rome….Brandon Jennings did it first.”
daje brandon…forza virtus
Comment by luca — September 24, 2008 @ 4:15 am
check out Brandon against Chicago Hales Fransican at the Marshall County HoopFest by going to http://www.wazoosports.com/hoopfest2007
I think he dropped like 36 on a team that was nationally ranked with at least two division one signees. there is a dropdown menu under the player that you have to choose the game from.
Comment by Zac — September 25, 2008 @ 7:48 am
I can already tell, he WILL be one of the greatest of all time
Comment by Dave " The Meatball" Armistead — September 25, 2008 @ 9:38 am
From watching your highlights you have what it takes to make everyone around you better, just keep a level head and you will get there.
Comment by Jermaine McAllister — September 25, 2008 @ 6:17 pm
Just like Under Armour will fail in their attempts to be the #1 sports apparel (good luck replacing Nike you bafoons!) Brandon Jennings will also fail next year to crack the 1st round of the NBA Draft. I can’t wait until young money takes his skinny worthless behind and tries some of his And 1 street ball skills during the NBA summer league, and gets put rightfully on his ass. I will be laughing all day long when he realizes that everyone will use him to propel themselves in the draft, and little Brandon Jennings will run away again to Europe.
Comment by Dave " The Meatball" Armistead — September 26, 2008 @ 8:40 am
Just like Under Armour will fail in their attempts to be the #1 sports apparel (good luck replacing Nike you bafoons!) Brandon Jennings will also fail next year to crack the 1st round of the NBA Draft. I can’t wait until young money takes his skinny worthless behind and tries some of his And 1 street ball skills during the NBA summer league, and gets put rightfully on his ass. I will be laughing all day long when he realizes that everyone will use him to propel themselves in the draft, and little Brandon Jennings will run away again to Europe. Your parents should be proud for raising a coward.
Comment by Dave " The Meatball" Armistead — September 26, 2008 @ 8:40 am
I love Jennings:) He is dreamy
Comment by Dave " The Meatball" Armistead — September 26, 2008 @ 10:31 am
Jennings is perfect!!!!
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me-> :O <___________ <- Jennings
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Comment by Dave " The Meatball" Armistead — September 26, 2008 @ 2:33 pm
brandon jennings is the next best point guard..point blank period.
Comment by kevin minikwu — September 27, 2008 @ 12:00 pm
im not shure about perfect, but ive seen him play and he is the real deal.
Comment by score keeper — September 27, 2008 @ 7:04 pm
a thats good he signing with them jennings the best!!!! i dont care with no1 say oohh he cant even get goot grades fuck you man brandon f”ing jennings bitch all day
Comment by lawrence kinney — October 2, 2008 @ 6:32 pm
he a beast
Comment by lucas holden — October 10, 2008 @ 8:57 am
Man doesn’t underarmor look good on you have fun those season and kill it in rome.
Comment by Nitronatester — May 24, 2009 @ 10:06 am